Digital Marketing
[ Borrow My Doggy:
Short Film/Advert ]
This is an advert that I and two others from university created after our studies. We wanted to make a commercial, so we contacted Borrow My Doggy's Marketing team to try and see if we could use their advertising tools (such as brand identity, etc.) for creating an advert, without having to worry about copyright. In addition, I created an original piano music score to try and avoid music copyright problems as well.
We used one of Borrow My Doggy's members: Cody (the dog) to film.
[ Gaming for Days...
A Digital Festival ]
The Five Levels of Gaming
This is a digital festival: one which celebrates and shares a particular topic all over the world with the use of various digital platforms. Digital festivals can be used to create a subject of interest and engage with audiences online.
For five consecutive days, web pages are released ( recognised as 'levels') and I talk about the evolution of gaming; discussing some of the most influential and biggest games, platforms and consoles- its journey to becoming one of the biggest topics in today's digital age.
To promote this digital festival, I used Instagram and Facebook to promote and share this celebration online. These platforms used are all interlinked with one another, making it easier for the user to locate and follow the festival.
Check out the digital festival by clicking 'Attend Festival' on the left.